Hidden champion for
Orchestra percussion & orchestra equipment
Every professional percussionist knows the name Kolberg. Every day, the world’s most renowned orchestras use the products of the Swabian family-owned company.
But especially for a manufactory where the quality of the products is at the center, you are faced with the challenge of remaining No. 1 in the digital globalization. It is important to survive in the competition of values and not to slip into a competition of prices.
The claim as an international innovation leader with the highest quality and over 50 years of experience should be noticeable at first glance. Because only in this way can he convince authentically.
That’s why we decided right from the concept stage to break completely new ground and redesign the brand face. We decided to use the German provider Shopware 6 as the base system.
For this extensive project, we supported the partners VI-BRAND Studios (design) and Interlutions (development) for the implementation.
For an instrument maker or dealer (with or without an online store) it is essential to be present where potential customers are searching: on Google, Instagram & YouTube.
In addition to SEO optimization of the site, texts, images and videos were created that make you want to experience the products live.
Through a newly initiated artist program, international artists were recruited as brand ambassadors. This also multiplied the reach on social media.
"Digital Virtuosos are the first agency that really understands us and, more importantly, our market."
– Klaus Kolberg, Managing Director –
In addition to training courses to enable them to carry out SEO optimizations themselves, the Digital Virtuosos were entrusted with the project management for the new digital presence and with the management of all marketing measures. This also included an extensive rebranding.
This also included the selection and management of external service providers and overall responsibility for the planning, implementation and review of all marketing measures.
In the meantime, we can look back on almost 3 years of successful partnership.
A look into
What does it all look like to you? What do you need and how much does it cost?
A simple, free consultation will bring clarity to your questions and your path forward, with or without us. Basically, we work in three simple steps:
Based on your goals, a plan is created that fits your budget and desires.
We take on implementation and responsibility. You can get involved or sit back.
Your appearance triggers pride in you, selling is easy and appreciation increases.
100% free of charge & without obligation
- Matthias Matzke -
- Lisa Hellmich -
- Knut Schiedmayer -
- Philippe Ohl -
- Klaus Kolberg -
- Piano Trio Würzburg -